Project Overview
Coast to Coast Rentals is a premium campervan hire company offering high-quality, adventure-ready vehicles across the UK. The brief was to create a modern, aspirational website that reflected the lifestyle appeal of van life while remaining commercially focused on bookings and enquiries.

Objective

• Position the brand as premium rather than budget
• Drive direct bookings and reduce reliance on third-party platforms
• Showcase vehicle quality through strong visual presentation
• Make the booking journey simple, clear and mobile-first

Design Approach
We built a clean, image-led layout with strong typographic hierarchy and clear calls to action. The structure balances inspiration with conversion — aspirational lifestyle imagery paired with practical information such as pricing, availability and vehicle specifications.

The tone is confident, premium and experience-driven, avoiding clutter and unnecessary complexity.

Technology & Build

• WordPress CMS for flexible content management
• Responsive, mobile-first framework
• Integrated booking system with availability calendar
• Secure online payment capability
• SEO-optimised page structure and metadata
• Fast-loading image optimisation for performance
• Scalable hosting environment

Key Features

• Dedicated vehicle showcase pages
• Clear pricing structure and hire inclusions
• Availability and booking integration
• FAQ structure to reduce pre-booking friction
• Social proof and trust signals
• Strong CTA placement throughout

Commercial Positioning
The site is built to convert — not just inform. By combining aspirational imagery with a frictionless booking journey, Coast to Coast Rentals is positioned as a premium, trustworthy hire provider with a professional digital presence that supports long-term growth.

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